Top 7 Digital Marketing Books That Never Fail
Despite the explosive growth of digital domain in recent years, books still rule. Be it the hardbound books or the sleek, designer e-books, they still carry the information and insights that no other platform delivers, and they are relevant to the core. For digital marketers who have mostly learned the skills with hands-on experience, reading powerful digital marketing books that bridge the gap between talent and market requirements.
We bring you top 7 digital marketing books for every season, for every marketer, fresher and experienced alike.
1) Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey and Fiona Ellis-Chadwick
The book covers latest interviews, case studies, and practical business events, giving its readers a comprehensive insight into the real digital world. From basics of marketing to online trends, it reflects top decisions that business owners take to sustain in a competitive digital marketing domain.
2) Twitter, Tips, Tricks and Tweets published by John Wiley & Sons, Inc.
Learn the inside out story of how Twitter strategies work. Investigate into hundreds of tips that drive marketing campaigns on the largest short message social media site. It covers all the features and new trends that drive tweets and their popularity.
3) The Art of SEO by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Strocchiola
This refreshingly easy and up-to-date book on SEO is a cracking material for getting deep into the world of SEO strategies and knowing how complex algorithms can be mastered to appreciate social media and Google rankings. It is a preferred guidebook for most fresh SEO executives.
4) Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
A masterpiece from NY Times by the best-selling author, Gary Vaynerchuk, the book sets up the digital marketers to create a “hook” for engaging an audience with knock-out advertisements and promotional activities online.
5) Scientific Advertising by Claude Hopkins
A book from the 20s, this is the go-to reference for leading digital marketers. Published in 1920, it is the must-read marketing copy highlighting the importance of planning, resourcing and inventory management, before launching advertising activities. It is a neat and crisp reading resource with properly outlined chapters, delving deep into basics of marketing and advertisements. In short, a timeless business journal!
6) Love is the Killer App: How to Win Business and Influence Friends by Tim Sanders
Mobile apps rule the roost, and the book delves effortlessly into the importance of connectors. Sanders has introduced many new terms and phrases that seamlessly connect with the latest trends in digital marketing. “Lovecats” is just one of them. It covers 6-career enhancing benefits of following the “Lovecat Way”, highlighting the value of building a brand based on feedback and positive presumption.
7) The Social Media Bible: Tactics, Tools, & Strategies for Business Success by Lon Safko
Rated as the most influential social media digital marketing resource, it is best read in tandem with Lon Safko’s other book “The Fusion Marketing Bible”. It is an updated library of sorts, covering all new techniques, information, and tactics to succeed in social media marketing. Get your insights on Twitter, Google, Yammer and YouTube like never before, along with mobile marketing, apps and widget and plug-in trends that will help you take your content marketing beyond the geographical and device boundaries.
NSDM India promotes the habit of reading and referring to top digital marketing books that emphasize the importance of smart and effective techniques, done with creative strategies to triumph over the killer competition in digital marketing.