Top 5 Social Media Marketing Campaigns of 2018

Top 5 Social Media Marketing Campaigns of 2018

Most of us spend quality time on social media. Companies all over the world understand our choice of platform and create social media marketing campaigns as a part of social media strategy. It has been observed that committed customers utilize social media platforms such as Facebook, Instagram and Twitter to decide whether to obtain the product or not. Ergo, successful marketing campaigns are not about spending billions of dollars.

That is the reason, 78% of companies focus their attention on social media for marketing strategy. Certainly, social media platforms have matured enough and gone beyond followers, fans and photos and entangled themselves into attracting buyers to sell products online.

Sometimes, you can not think about a million dollar idea! Hence, we provide you top 5 social media marketing campaigns of 2018 so you will get the necessary motivation and will succeed in your social media marketing campaign.

1) Spotify New Year Campaign

Spotify New Year Campaign

Spotify launched a social media marketing campaign in 2017/2018 which was the continuation of the 2016 year campaign. Named as ‘2018 Goal’, the dedicated music platform unearthed search and playlist data from their base to construct thematic, branded ad occurrences on billboards in 18 markets around the world. By using this clever strategy, Spotify made its mark during this social media marketing campaign.

Spotify’s proficient social media strategy was that they printed the data and broadcasted on the digital billboards. The company CMO Seth Farbman said that they achieved success in this campaign because they took social media on the next level by taking its data to the digital billboards. The CMO also mentioned his observation that artists vehemently accepted this idea and took selfies in front of those digital billboards and shared it on their social media accounts which received tremendous engagement online.

It is interesting to see the way they brought online and digital campaigning together and made it more local. You can learn from this exceptional social media campaign idea. A hyperlocal feeling gave this social media marketing campaign an advantage same as social media which helps to create relationships with others. Although Spotify campaigned offline via digital billboards, they also posted the billboards online and received an outstanding response.

2) LinkedIn

LinkedIn

Another brilliant social media marketing campaign started by professional networking site LinkedIn. The platform shifted its focus from its website to their users by giving them an opportunity to answer a question, ‘What are you in it for?’ The users responded cheerfully to why they were on the professional networking site and why do they work?. LinkedIn created an ad video which showed the answers provided by users.

The platform successfully managed to create a social media marketing campaign in which it broadcasted its message by showing solidarity to the professionals. It created a feeling that LinkedIn always with the professionals and part of their professional journey. This clever social media marketing strategy gives you an idea that assimilation of UGC with an outstanding idea, your UGC provides you two benefits, one is customers feel more attached to the brand as they are also incorporated in the content and two your customers become the brand ambassador of your brand and spread it everywhere.

3) Intuit

Intuit

The Silicon Valley software giant, Intuit started an ambitious social media marketing campaign during 2018 SuperBowl. Named as ‘A Giant Story’ Intuit and an animation team collaboration has created an innovative campaign which depicts a huge robot which symbolizes Intuits world-class services such as accounting, financial and tax preparation software for small businesses. This social media marketing campaign became a cause to bring Intuit’s various brands on the same stage.

The platform successfully managed to create a social media marketing campaign in which it broadcasted its message by showing solidarity to the professionals. It created a feeling that LinkedIn always with the professionals and part of their professional journey. This clever social media marketing strategy gives you an idea that assimilation of UGC with an outstanding idea, your UGC provides you two benefits, one is customers feel more attached to the brand as they are also incorporated in the content and two your customers become the brand ambassador of your brand and spread it everywhere.

4) Kellogg’s Eggo Campaign

Kellogg’s Eggo Campaign

It was a moment of astonishment for all of us when we saw a proclamation of love from Eleven for Eggos. Kellogg’s knew that it was their moment to advertise their waffles. A brilliant move in the social media marketing strategy by Kellogg’s who utilized a free plug from Netflix. That being said, eggos made a successful comeback -after the social media team- who took an advantage of Twitter #StrangerThings ruled the season two.

Not only that but Kellogg’s utilized its social media marketing on YouTube and posted its video, Gif and images and release of the nine-course menu. You can certainly learn from this magnificent social media marketing strategy and capture the latest trend, various posts for different social media platforms. You can also do the same as Kellogg’s who took the opportunity and made the most of it!

5) IKEA

IKEA

Nowadays many companies utilize ASMR (autonomous sensory meridian response) for their ad campaigns. ASMR is known for its stinging sensation caused by murmur and background sound. IKEA took an edge of this technology and broadcasted a 25 minute ASMR video of ‘Oddly IKEA’ campaign. The focus of the campaign was to show back to school college dorm items.

You can definitely learn from this clever social media marketing campaign. Although IKEA products are front and center the company’s social media strategy shows how they successfully exploited the new technology and created an affluent social media marketing campaign.

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