5 AI For SEO Tools That Will Save You Hours Of Work
Hello Guys, I am Arpit I hope you doing fine. Stay home don’t go out It’s starting to get scary here in India.
I pray we all stay strong and get through this time. Be sensible, take care of yourself, we live in different times now you must adapt your lifestyle, your business to flourish in times like these and not just survive.
Internet proves to be even more important. Technology empowers marketers to do the unthinkable.
In case you are interested about how A.I. can be used for marketing we have a crash course you can attend the free webinar the link is in the description.
All right let’s talk about how AI for SEO. I will show you 5 very powerful AI based SEO tools that can help you rank on the 1st page of Google.
All the resources that I will talk about you can download them in a PDF. The link is in the description.
Let’s starts the video
Voice search is the biggest trend in SEO in 2020 and will continue to be so in coming years.
Nearly 50% searches on Google are voice search now
Hence it becomes extremely important for you to consider voice queries in your keyword research.
Generally when people do a voice on search on Google they have a question, a query, they are looking for an answer
You need to rank on questions that your audience will ask regarding your product or service.
So here comes our first tool which not only help identify questions but will also help you create answers for those questions
Let me give you a quick demo of Frase a powerful AI based SEO tool
So they have two offerings 1st is the content tool and 2nd is the answer engine.
We will be exploring the content tool
It can help you do question research, using AI create content briefs and optimise your existing content
They offer a free trial so I have just logged in.
We will look at content brief which can help you Automate tedious research by generating an AI-powered content outline in seconds.
So I click on next
Document type will be content brief
Region India is fine
And search query will be “digital marketing course in pune”
Then just click on create document
On the left we have an overview
So we can see total sources processed as 19 so this means frase has analysed the first 19 results or website that rank on Google for the target keyword.
Then you can look at Avg. source length, Title topics, must include topics, avg. links per source, top links.
Then you can see sources, title, domain, description for all the 19 websites
Then we have topics – High similarity – so these are topics highly related to the core theme – High Frequency — these topics were mentioned multiple times across various sources – Outliers — these topics were mentioned multiple times in one source only
Then we have Highlights for top topics – These are snippets for the High importance topics
By the way guys this document is totally editable you delete or add anything, you insert links, assign headings H1, H2
Then we have competitor subsections – So here you will see some long tail subsections used by your competitors.
Then we have statistics – These are some sentences that contained facts, statistics or numbers.
Then we have links – you can see here like nsdmindia.com that’s my website so we have mentioned these links on the page which is ranking for the target keyword.
Then on the right here you can look at each website, click on it , you will first see key mentions if you click on each mention you can read more about it, there is also a summary of their content and also statistics
Then click on topics, then you will see topics covered by these websites you can also see mention per source.
Then we have headings so you can quick see all the H tags used by each website. This is really cool and help you create your content quickly
Then we have questions which are fetched from Quora. So you should cover these questions in your content.
So this was a quick demo about Frase, it’s a super valuable tool you can do a lot more I have not covered everything do check it out.
While there are many tools for finding keywords but there are few who can help you understand the search intent behind these keywords
Understanding user intent is important if you want to get traffic via voice searches
The brings us to our second tool called Morphl.
Morphl offer 8 different machine learning models like you can see in their dashboard – shopping stage completeness, cart abandonment, customer LTV, user search intent, customers segmentation, churning users, product recommendations, next order value.
These are very useful models.
In our AI for marketing crash course we actually teach how to build some of these models from scratch.
The model user search intent can assist you with your SEO.
You should upgrade the way you do keyword research and add a search intent column in your excel sheet.
Morphl splits user search intent into four categories. These types of intent correspond to the layers in your marketing funnel.
The first category is of “Informational or Awareness”, which is related to finding information about a topic.
The second category is of “Navigational” queries, which are also called, “visit-in-person”, and are related to finding a place nearby or other types of local information.
The third category is of “Transactional” queries, which are related to accomplishing a goal or engaging in an activity.
And finally the fourth category, is “Consideration”, which are queries in-between informational and transactional intent
What’s challenging is that the intent behind these queries is not always clear, and inherently, some of them will have a multi-intent. For example, if someone searches for the word, “hotels”, the intent depends on the context. If they’re using their mobile device, their intent can be navigational – which is finding a hotel nearby – or related to consideration intent, which is making an online reservation. It could also be a transactional intent, although this generic search suggests that the user might not be ready, yet, to make a booking.
Of course, if we’re talking about small data volumes, where we have a few hundred queries, we can manually label them or use a dictionary search. For example, if a query contains the word “buy”, we can say that it’s a transactional query. But, this approach doesn’t work for tens of thousands of queries, not to mention millions, which is the data that we have available. This is where Machine Learning can help with attaching intent to large volumes of queries when we don’t have an exact match for a known word. For example, a query that contains a variation of the word “buy” or a word that’s close to it, such as “price” or “purchase”, will still be labeled as transactional.
You can feed Morphl with all your keywords in a CSV file. Using AI it will label your keyword and give you a prediction confidence score for each category.
Matching the search intent with right content can help you improve important SEO metrics like CTR, dwell time and overall user experience to increase conversion rate.
Let’s jump to our third tool Wordlift
So what can Wordlift do for you. Well quiet a lot.
It can help you organise your content
Using natural language processing it can identify entities in your content and organise them in 4 major categories – Who, What, When and Where.
Like you can see in this example of a sports website. From an article about Athletes of the century award it has identified who, what, where and when
It can then create internal links for these identified categories. You just need to click the entity.
You can also create new entities very easily. It will give you suggestions for creating new entities based on open source content available on the web.
Wordlift will also suggest open licences images that you can use in your content.
You could also add a map widget within your content.
You can display your events chronologically by adding the timeline widget.
You can also add a chord widget for your readers to visualise what relates to what.
Navigator widget will recommend relevant articles to your readers.
Using the faceted search widget will aggregate all articles for a particular topic.
WordLift automatically identifies topics in your article, using Wikipedia’s classification system. This allows you to create new entry points for your content based on topics, events, people and places.
WordLift automatically adds schema.org markup to your article, allowing search engines to properly index and display your content and intelligent agents such as Siri and Alexa to access it.
WordLift publishes your content’s metadata using linked data principles. You can see the metadata. You can use it to feed chat boxes such as Facebook Messenger and Telegram, providing live updates on your activity or automatic customer service in real time.
Let’s look at our 4th tool Atomic Reach
Atomic AI learns, in real time, how to write for your audience in a style they prefer.
It results in more pageviews, time spent and conversions which is good for your SEO.
They have a 30 day free trial. Once you are logged in, under integrations, you will find various platforms Atomic Reach can work with.
A simple way to rewrite your blog content is to use the fetch content widget.
Simply just put your domain name like you see I have put mine here www.nsdmindia.com
It will take about 20 minutes to fetch, then get into the blog section
You will see all your blogs have been fetched. Just click on the blog you want to rewrite. Then click on convert to personable language.
On the left is your original content and on the right is what Atomic Reach has written for you.
I was surprised to see how good their AI is.
I am going to highlight a small paragraph so you guy can clearly see the difference.
You can pause the video, read both side and see the difference.
Let’s head on to our 5th and last tool called Personyze
Personyze offers a complete toolkit to create personalized experiences across web, apps, and email
But since we are talking about SEO I will only stick to that.
So how Personyze can help you. It can help you improve important metrics for SEO like dwell time and user experience.
Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page. This isn’t possible in the brick and mortar or print world, but with a recommendation engine, this is easy to set up on your website.
You can personalise the experience for each user. In our A.I. for marketing crash course we actually teach you this. How to personalise your website in real-time.
They have a 7 day free trial. Once you are logged in first thing you will see is that you need to add Personyze tracking code on your website.
Then you will see this screen with 4 wizards. We will look at targeting and personalization as that is most important for SEO.
Click on select and you’ll be taken to visitor targeting.
On this screen you need to create a segment of visitor using various targeting options and then on the next screen you need to select the content that you want to show to these particular user segment.
I will not be able cover all the targeting options. They have built more than 70 targeting options but I’ll give an overview, cover the important ones.
We have visitor type – new visitor, returning visitor, or you can even say no. of sessions.
Then we have number of pageviews, device type, date and time, countries, pages – so you can trigger a pop up or recommend a blog based on a specific page the user has visited.
Session attributes are pretty amazing you can set up personyze to track just about anything, like a cart value on an ecommerce site
Then we have landing pages, this is good for organic traffic, then we also ad campaigns, it can track based on UTM parameters,
They also weather because they the user location so you can personalise content based on weather if that makes sense for your business.
User profile data is where you will find CRM data that you can store permanently for a visitor
So based on all these targeting options you can create your user segment, then click on next step
Here you need to decide what content you want to show. There are a lot of content tools here
Starting from what you see is what you get editor, which is awesome, you can make changes in your website directly. I will show you this in a bit
Other content tools are like a countdown, banner popups, product recommendation , image, text, webhook, you can send data to Google Analytics, form, send an email and a lot of other content tools as well.
Let’s look at the what you see is what you get editor
So my website link is already here. Just click on start editing.
This is like a visual editor, just click any area in your website that you want to edit, like if I want to change this text. I’ll add the word interactive
If you want to delete a particular area, just click on it and then click on delete.
If I want to change this image let’s say, so I will just click on this image and then click on change image. You can choose a file.
Once you are done you can click on save changes. But I’ll just cross this.
Then all you need to do is publish changes. If you click on publish to test, then only you can see the changes it will happen you’re your IP for testing purpose.
If everything looks good you can click on publish to live. That all.
So these were some really powerful AI based SEO tool. These are new SEO tools not known much. Get an early mover advantage start using them to outrank your competition.
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Bye for now. Thank you so much for watching I’ll see you in the next one.