4 Powerful Strategies For Successful Video Marketing
These days videos are an integral part of online media consumption. With content, videos also play a vital role in a digital marketing campaign. Digital marketers understand the benefits of videos in content marketing and try to utilize to achieve success in their campaign. Since the last decade, online videos have become the most interactive and captivating medium for audiences. Social media is one of the platforms which can turn an online video into an excellent customer conversion tool.
Besides, more convincing data shows that video marketing is going to acquire 69% of consumer traffic, mobile video ads will grow 5x than desktop. Additionally, landing pages with videos will achieve a successful conversion at 800%. By know this interesting fact you must be getting the question of how to do video marketing? We provide you with 4 powerful strategies for successful video marketing. By using these video tips you can achieve the desired conversion rate to achieve success as a digital marketer.
1) Know Your Audience
If you are planning an impactful video marketing strategy, you must know your targeted audience. The more the merrier will not work in this situation. Make sure that you will create the right video content for the right age group. That is video content created for older age group will not attract the young crowd. Ergo, this asks you to take caution with different age group’s requirements as well as inclinations. Keep the focus and utilize this tip while creating an amazing video for a successful online marketing.
2) Create A Story
The online arena is littered with sales message all over which is sickening the consumers and they avoid the message and move on. As customers are not thinking about day and night about your product or brand. This situation asks you to create and implement digital marketing strategies which will spellbind them and think about your brand. To reap video marketing benefits, you have to make sure that your video conveys a story and not boasting about sales.
This strategy will give you an edge as customers on the online platforms will find the uniqueness in your video content and also share it on other social media platforms. This will not only give you exposure but you will reach the right audience in no time!
3) First Few Seconds Are Vital
One-fifth of your watchers will click away from a video inside 10 seconds or less. Short and to the point – that is the thing that the video specialists are prescribing. Our recommendation? Get appropriate to the coarseness of the story and oversee desires from the start (inside the initial 5 to 10 seconds).
Take an initiation at starting your crowd’s interest by making inquiries and utilizing teasers to attract their attention immediately. Your video ought to instantly pass on its esteem and answer that “for what reason should I watch it?” question that will be on your group of onlookers’ brain. Would it be advisable for them to watch it since it will make them snicker since it will motivate them to act or on the grounds that it will show them something new?
4) Optimize For SEO and Conversions
A video marketing strategy incorporates multidimensional aspects of SEO. It has to be noted that Google’s top 3 videos will not be as same on YouTube irrespective that Google is the owner of YouTube. Considering this, make a smart move by choosing an excellent time slot in a month, week or in a day and reap the benefits of most views. If you utilize this strategy it is a higher possibility to get success as YouTube emphasize a lot of attention on its first 48 hours considering your subscription base.
If you manage to get maximum views on YouTube, it is highly probable that YouTube will suggest your video to others who are looking for homogeneous content. Additionally, it will be great if you use Google trend on YouTube setting to procure the understanding of the time frame suitable for targeted keywords as well as topics.