5 Most Important SEO Ranking Factors in 2017 – You must know
Hey whats up rankers. My name is arpit and today I am going to tell you top 5 Google ranking factors that will matter the most in 2017
I have listed down these factors based on a lot of research from sources like( show logos)Seach engine land, Search engine journal, Moz, Bloomberg, search engine roundtable, and google’s official blog.
and also what I understand of Google Search. So Lets get started.
5. Don’t Violate Google quality guidelines
We all know getting on Google’s bad side is not a good idea. In 2017 don’t try to fool google with practices like paid back links, hidden text, doorway pages …Google has shown strong intentions to fight spam and this is why you should make sure your website is not sending any spam signal by mistake.
A lot of websites raise spam signals unknowingly. Webmasters should be aware about their websites and various spam signals that can breach Google’s quality guidelines. Like 2 common mistakes that can trigger spam signals are keyword stuffing and spammy backlinks.
In case you want to go through complete Google quality guidelines I have left the link in the description section.
Since Google will be merciless with websites raising spam flags. You should check your website spam score at moz open site explorer the link is in the description.
4. User Experience Signals
The central theme of Google Search has always been user expericene. Some experts say user experince signals will be the most important factor in the coming years.
Some factors that you should focus in 2017 are as follow:- Bounce rate, pages/session, mobile friendly web design, Content Readibility, Broken links & Site speed.
In the fall of 2015 Google confirmed that RankBrain is the third most important factor in the ranking algorithm. RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results.RankBrain seems to be a needed “patch” to the general Hummingbird update.
So lets understand what is rankbrain
RankBrain is mainly used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for.
Google also got synonym smarts, so that if you searched for “sneakers,” it might understand that you also meant “running shoes.” It even gained some conceptual smarts, to understand that there are pages about “Apple” the technology company versus “apple” the fruit.
Let’s look at another example
I type in – when was the wife of narendra modi born
You see it has given us the answer without havind the exact words that were searched for
In 2015 Rankbrain was processing apporx 15% of all searches however in 2016 google confirmed that now rankbrain is processing 100% queries this shows google’s incresing confidence in rankbrain. and for marketers like us the big question is how can you optimise for rankbrain.
so a lot of marketers and even google employeses say you cannot optimise for Rankbrain as it artifical intelligence based query interpretation and there is no rankbrain score given to a page. Rankbrain is about better understanding the query and it doesn’t re-rank search results.
What you should do is insist on optimizing your content using semantic SEO practices, in order to help Google understand the context of our content and the meaning behind the concepts and entities you are writing about.
You should also Focus on structured data so markup all the things possible in your website.
and lastly focus on search intent and not keywords.
Content is the King and will continue in 2017 as well. I cannot empasize enough on the importance of having a well rounded optimized content. As per a research the pages that rank on the 1 page of google have approximately 1900 words so content is still an important ranking factor
Here are some tips to optimise your content in 2017
Keywords our out topics are in – Optimize for user intent, not keywords
Focus on AMP and structured data – Amp will be big in 2017 guys
Make video a part of your content marketing strategy – nothing is more engaging than a video
Also focus on Influencer Outreach campaigsn – this could also be used for link building
No suprise there.Backlinks remain an extremely important Google ranking factor in 2017 aswell.
its been found number of domains linking to a page has the highest correlation with rankings more than any other factor.
Although there are many speculations that links will play a less dominanent role in the future and other factors like user experience and search intent will become super important but for now backlinks should be your number 1 SEO strategy.
So that was my top 5 ranking factors in 2017. Let me know your in the comment section. I would love to know what you guys think.
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