In a candid conversation with Pune’s famous fashion blogger – Roshni Kapoor

In a candid conversation with Pune’s famous fashion blogger – Roshni Kapoor

Harshit : Can you tell our readers about yourself and your blog? Roshni: I am a fashion, beauty and lifestyle blogger by profession, born in Srinagar, and raised in Amritsar (Punjab). My mother was a lawyer by profession and my father was a businessman. I have completed my graduation from B.B.K.D.A.V College for Women. Travelling […]

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Impact of Live Video Streaming on Digital Marketing Trends in 2016

Impact of Live Video Streaming on Digital Marketing Trends in 2016

A few years from now, thinking of a digital marketing campaign without a video would be inconceivable. We are not talking about the age-old ad campaigns, but the one that has gripped the market like a magnet. We are talking about the live mobile video applications that gained prominence with the launch of Periscope. Since […]

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5 Latest Developments In SEO You Need To Know

5 Latest Developments In SEO You Need To Know

Google understands the importance of change. Not that everyone else doesn’t, but Google’s regular search algorithm updates show us that there’s a lot more than can be done in search engine optimization so that the smallest of businesses can benefit in the digital ecosystem.

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The Need for Analytics Courses in a Digital India

The Need for Analytics Courses in a Digital India

Every email, every banner ad that offers something tangible is a part of the digital marketing ecosystem. We interact with many of these elements each day. With a steady increase in interests in online transactions, digital analytics is fast becoming an enviable career option. Add to it the digital India initiative and things are set […]

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Amazon Niche Website Strategy Declassified

Amazon Niche Website Strategy Declassified

If you are an affiliate marketer, owning an Amazon niche site is the most productive way to get increased visibility in the market and directly translating it into huge income every month. Amazon is world’s #1 e-retailer, dealing in physical and digital assets across the world, with ample space for affiliate marketing programs online.

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Top 7 Digital Marketing Books That Never Fail

Top 7 Digital Marketing Books That Never Fail

Despite the explosive growth of digital domain in recent years, books still rule. Be it the hardbound books or the sleek, designer e-books, they still carry the information and insights that no other platform delivers, and they are relevant to the core. For digital marketers who have mostly learned the skills with hands-on experience, reading […]

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Rise of Affiliate Marketing in Pune

Rise of Affiliate Marketing in Pune

Are you using affiliate marketing as part of your digital marketing campaign? Acknowledged as the oldest business strategies, affiliates push sales campaign through references and recommendations and earn commissions in return. While mobile and email marketing have become long-term goals to drive business, affiliate marketing is the best way to save substantially on advertisements leveraging on […]

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All You Need to Know About Snapchat Marketing

All You Need to Know About Snapchat Marketing

Backed by video streaming and live engagement, Snapchat is the next frontier in digital marketing. It is a platform with short, trendy, informative and impressively engaging videos. In short, Snapchat brings to the table for every marketer the perfect platform to gain undivided attention from their direct audience.

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Our Approach – Digital Marketing Course

Our Approach – Digital Marketing Course

A great digital marketing strategy is the pillar of strength and engagement for contemporary business enterprises. Be it to rank newcomers with unique innovative products or an established organisation with a huge product/ service line, marketers are always on the lookout for new resources in online marketing to polish their skills and gain hands-on experience […]

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The Most In-Demand Digital Marketing Skills For 2016 in India

The Most In-Demand Digital Marketing Skills For 2016 in India

Being a digital marketer isn’t just about knowing how to post on social media platforms. It’s about far more than that. In the fast-paced business environment of today, apart from the basic skills of marketing, digital marketing experts need to strike a balance between creative and critical thinking skills that include knowledge of available platforms […]

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